The Business Beyond Borders event at Genera gathered SMEs and clusters in the energy sector.
During the course of the two day programme, companies had the opportunity to find prospective business partners and engage with third markets representatives. One of the participants of the Genera event was Professor Michelet Montina, CEO of the US-African and European Business Group.
Founded in Madrid but with subsidiary offices in Niger, Benin, Ivory Coast and Haiti, this consulting firm on export finance and project promotion is particularly interested in finding technology solutions that can be applied to community development.
“We’re working in micro-industries and solar energy, as well as in housing and water – again, to provide solutions to people living in rural areas.”, explained Prof. Montina at Genera. “80% of the people in Africa live in rural areas, so we’re looking for companies that are interested in delivering solutions to these people in need”.
The US-African and European Business Group is currently carrying out energy-related projects in sub-sectors such as stable, reliable and uninterrupted hybrid power supply; bioethanol production; off-grid electricity supply; energy efficiency; and liquefied petroleum gas production. The matchmaking sessions at Genera seemed to meet the US-African and European Business Group’s expectations.
“Some of the meetings I had were very profitable. The companies were happy to work together and find solutions for the people; that was, I believe, really successful,” said Prof. Montina, who highlighted the kind of rapport that initiatives like Business Beyond Borders allow companies to build. “We believe that this connection will help us to really meet the challenges that we are facing in these areas”.